GKVale: The Photography Experts
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : MKTG308
Case Length :8 Pages
Period : 2007-2008
Pub Date : 2013
Teaching Note : Available
Organization :GKVale
Industry :Photography equipment and services; Retail
Countries :India
To download GKVale: The Photography Experts case study
(Case Code: MKTG308) click on the button below and select the case from the list of available cases:
OR
Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300+ Shipping & Handling Charges extra
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
|
<< Previous
About GKVale and its Fourth Generation Leader
|
GKVale was founded on May 23, 1910, by Gandhara Kumara Vale as Madras Photo Stores with an initial capital of Rs.100. The first store was opened in a prominent location of Bangalore M.G. Road (then known as South Parade). GKVale entered the photography business when there was still a huge demand for hand drawn portraits, photographs were still sepia-tinted, and cameras were the prized possessions of the elite. Over the years, GKVale kept up with the latest technologies, came up with innovative ideas that suited the tastes of the youth, and brought everything related to photographs under one umbrella.
|
|
Anand, the ever ebullient new age director of GKVale and the fourth generation of the family to run the business, was quick to sense opportunities. GKVale was already an established store giving tough competition to its rivals in and beyond Bangalore.
Seeking to take advantage of the brand equity enjoyed by GKVale in the region, Anand expanded the enterprise slowly and steadily between 2003 and 2008. As of 2008, GKVale had 15 stores in Bangalore and one store in Mysore. He also extended the product offerings by GKVale. GKVale did not just offer its patrons photography services that did not compromise on quality but it also offered the latest photography gadgets like cameras and accessories at the lowest prices possible to all photography enthusiasts.
It had thus become a one stop solution provider for all photography needs. GKVale was acclaimed as India’s No.1 Camera Retail Store as it was the pioneer in exclusive retailing of only camera and photography related accessories.
According to Anand, "Just as how photography has evolved from black and white images to digital ones, we have also moved with the times."...
Excerpts -
Next Page >>
|
|
